On the 31st of May 2017, Accountancy Europe hosted a new meeting of the Communication Network, gathering communication managers and experts from the member bodies across Europe. CECCAR was represented at this event by Ms Anca Bogorin, CECCAR vice-president and the Romanian representative in the Communication Network.
The purpose of this meeting was to focus on the communication and strategic megatrends relevant for the profession in a systemic way and to identify opportunities for Accountancy Europe and thus focus on the right topics and prioritise of their activities. The five megatrends followed by Accountancy Europe are: economy – shift in global economic power & financial stability, Technology, Politics – the EU project, (geo)political tensions, Society – sustainability, demographics, income inequality, Security – financial crime, including corruption.
The debates also tackled Messaging (developing a messaging framework, creating clear messages out of technical positions and politically sensitive topics), optimizing knowledge sharing, communication strategies and media relations.